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More Rewarding Connections™ and the reciprocal value exchange

More Rewarding Connections™- Sounds fruitful doesn’t it. And you can be sure that it is.

Whether it’s recognised in your business or not, connecting with your audience on a deep level is likely to be the single biggest challenge that your organisation faces today, and it’s also what Marketing and Sales people are directly responsible for.

We help these functions define objectives for the audience (customers, prospects, employees and partners), provide an audit of the current connections (evaluating outputs, engagement and results) and provide a clear map to improve on all fronts.

For your audience, a rewarding connection happens when something gets their attention, makes them FEEL something and registers in their conscious mind. Their interest is aroused. Then it clicks, it resonates. They understand. They have clarity on how you fit into their world. And now that they have received something from the experience, they are ready to engage, to change their behaviour or to take action. 

For you, More Rewarding Connections™ means everything you’ve been searching for – more awareness, better engagement, more sales volume, higher deal sizes, better employee advocacy, higher performance, more value from your partnerships, and more.

About Value

In his classic text, “Influence: the Psychology of Persuasion,” Dr Robert Cialdini describes the six principles of persuasion. The first is reciprocation and it’s one of the fundamental values on which human society is built. 

We are programmed to respond to the generosity we receive. When you invest in your audience and give them value, they will give value back to you. So much so in fact, that more connected customers are 52% more valuable, and more engaged teams are 21% more profitable. What you get is what you give, returned. 

When someone gives something to us, we are programmed to respond in kind. The same applies to business decision making. We all want value from our business relationships. The best way to secure that value is to offer some value of our own – to initiate a reciprocal value exchange – because each of these groups craves value from us too. If there is imbalance in the exchange, this could be where the problem lies. The need for value with these audiences is very real:

• According to the Harvard Business Review, 75% of buyers will choose the company that is first to add value.

• Gartner reports that, while 82% of employees say it’s important for their organisation to see them as a person, not just an employee, only 45% of employees believe their organisation actually sees them this way. 

• Core to successful partnerships is not just revenues but mutual value – the BPI network has found that 44% of businesses “seek alliances for new ideas, insights and innovation.” 

To add value at a level that will hold your audiences’ attention, you must know, deeply understand, and connect with them. 

How do I develop More Rewarding Connections™?

Our specialty is understanding you and your audience and helping you to make your connections more rewarding. We listen, talk, audit, and make recommendations – and then we implement them for you. We can do this end-to-end, or we can plug into your existing ecosystems. But no matter where you currently are on the scale of More Rewarding Connections™, we’ll help you move up.

What audiences can you help me develop More Rewarding Connections™ with? 

We work with your customers, prospects, employees, and partners. We apply the same methodology for each audience but our process accounts for the details and nuances that are unique to each of them. For each one, we can help you address the human and emotional drivers to help you better connect with – and add value to – your audience. 

How do we get started?

Everything begins with an informal chat, so contact us today.